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Title of Thesis

Acceptance And Use Of Information Technology By Senior Executives

Author(s)

Muhammad Sajjad

Institute/University/Department Details
FUIEMS Foundation University, Islamabad
Session
2009
Subject
Management Sciences
Number of Pages
137
Keywords (Extracted from title, table of contents and abstract of thesis)
Senior, Information, Technology, Self, Efficacy, Social, Influence, Perceived, Risk, Statement, Perceived

Abstract
It is becoming increasingly imperative for managers to track the process that ultimately leads to the adoption and effective use of new technology. The study explores an extension of technology adoption model (TAM) for senior executives. The TAM is modified with additional constructs of Perceived Enjoyment (PE), Perceived Risk (PR) and Self-Efficacy (SEf.). An addition of Cultural Influence (CI) and Social Influence (SI) is also being made as a direct determinant of Behavioral Intention (BI). The study is empirically validated using a field survey through a questionnaire. Employing a sample of 431 senior executives it develops and tests a modified TAM within the Pakistani culture. Regression as well as Partial Least Square (pls) is used for data analysis. Regression analysis is done using SPSS version 12.0 while pls analysis is done using Visual Parital Least Square (VPLS) version 1.04. The results indicate that the modified TAM works well. The findings are important because they are different and distinct from Western cultures. The modified TAM shows that dependent variables attitude toward using computer has explained 63% variance while BI has explained 54% variance.

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S. No. Chapter Title of the Chapters Page Size (KB)
1 0 CONTENTS

 

vi
31 KB
2

1

INTRODUCTION

1.1 Background of IT in Pakistan
1.2 Formal Definitions of the Concepts
1.3 Identification of Knowledge Gap
1.4 Objectives of the study
1.5 Statement of the problem
1.6 Significance of the study

1
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3 2 REVIEW OF LITERATURE

2.1 Issues of Technology Acceptance
2.2 Age
2.3 Gender
2.4 Experience
2.5 Training
2.6 Perceived Usefulness
2.7 Perceived Ease of Use
2.8 Perceived Enjoyment
2.9 Perceived Risk
2.10 Self -Efficacy
2.11 Impact of cultural values
2.12 Impact of Social Influence
2.13 Attitude Toward Use
2.14 Behavioral Intention
2.15 Actual Use

11
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4 3 METHODOLOGY

3.1 Pretest
3.2 Participants
3.3 Main Study
3.4 Instrument

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5 4 ANALYSIS

4.1 Procedure
4.2 Reliabilities
4.3 Respondents in terms of Demographics
4.4 PU and External Variables
4.5 PEOU and External Variables
4.6 External Variables and Perceived Enjoyment
4.7 External Variables and Perceived Risk
4.8 External Variables and Self-Efficacy
4.9 PU, PEOU, PE, PR, SEf and Attitude
4.10 PU and BI
4.11 PEOU and PU
4.12 CI, SI and BI
4.13 Attitude and BI
4.14 Results at a Glance
4.15 Results of Visual Partial Least Square

51
155 KB
6 5 DISCUSSION

5.1 Age
5.2 Gender
5.3 Experience
5.4 Training
5.5 Perceived Usefulness
5.6 Perceived Ease of Use
5.7 Perceived Enjoyment
5.8 Perceived Risk
5.9 Self Efficacy
5.10 Cultural & Social Influence
5.11 Attitude toward Use
5.12 Behavioral Intention

80
54 KB
7 6 CONCLUSION

 

88
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8 7 REFERENCES AND APPENDIX

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