Warsi, Naveed Iqbal (2008) AN OVER VIEW OF THE TENDENCY OF PAKISTANI VIEWERS TOWARD FOREIGN TV TRANSMISSION AND THEIR AFFECTS ON THE SOCIETY. PhD thesis, University of Karachi, Karachi.
Pakistani Society is fast changing due to advancement of technologies and similar other forces. Communication channels are affecting the life of the masses very rapidly. This research is an arduous attempt to present various areas of communication and its impact on the viewers. The research work is consisted upon five chapters as: First chapter discussed the concept and definition of communication, kinds of communication and importance and conditions of affective communication. This chapter has also discussed the Islamic Ideology of communication. The comparative explanation is also included in 2nd chapter. A study of history of Radio, T.V. and theater, as well as, their impacts on the modern society. In this chapter the beginning and popularity of foreign T.V. channels among the masses and their social impacts have been brought to light and the opinion of various prominent intellectuals has been added too, as a mark of authenticity, as well as, the role of communication satellite in the space, on viewers in the modern time. At the end of the third chapter pictures and photographs have been furnished. The fourth chapter pertains to the method and (step by step) procedure of research, which has been explained comprehensively. Data and statistics and hypothesis in the form of tables have been presented. Also explanation of the hypothesis and the research has been added. The fifth chapter is based on conclusion. This research has identified that the Pakistanis are anxious viewers of the foreign T.V., especially entertaining programs. But majority of the Pakistani masses are well aware of the ill effects of the above-mentioned foreign programs and are against the telecast.
|Item Type:||Thesis (PhD)|
|Additional Information:||PAKISTANI NAZREEN MAIN GHAIR MULKI TV NASHARIAT DEKHANAY KAY RUJJHANAT AUR IN KAY ASRAAT KA IMRANI JAIZA|
|Uncontrolled Keywords:||pakistani viewers, foreign tv transmission, islamic ideology of communication, radio, tv, theater, entertaining programs|
|Subjects:||Arts & Humanities (b) > Mass communication(b7)|
|Deposited By:||Mr. Javed Memon|
|Deposited On:||30 Sep 2009 15:34|
|Last Modified:||30 Sep 2009 15:34|
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