I= READING AND WRITING SKILLS FOR ADVANCED STUDENTS OF BUSINESS ENGLISH IN PAKISTAN
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Title of Thesis
READING AND WRITING SKILLS FOR ADVANCED STUDENTS OF BUSINESS ENGLISH IN PAKISTAN

Author(s)
SHAHID ABRAR-UL-HASSAN
Institute/University/Department Details
National University of Modern Languages, Islamabad
Session
Subject
English
Number of Pages
336
Keywords (Extracted from title, table of contents and abstract of thesis)
business english, business english teaching, english for occupational purposes, business communication

Abstract
Business English is relatively a new subject in Pakistan. Research in this area at the doctorate level is virtually non-existent. This research investigated and analyzed the teaching-learning situation of Business English at the undergraduate level in Pakistan. The study focused on reading and writing skills in Business English teaching (BET). It was an exploratory study with ex post facto design. The study established theoretical framework for Business English as a Discourse and English for occupational purposes (EOP). The theoretical framework also discussed communication in general and Business or organizational communication in particular. The input to this research comprised empirical data collected through a questionnaire survey from a sample comprising 13 course administrators in the educational institutions, 23 practitioners of Business English, and 316 learners of Business English. There were 13 professional education institutions in 7 cities selected for the sample. The data collected was analyzed through the SPSS (release 12.0) program by looking at average, maximum, minimum, and SD. Results of statistical analysis were interpreted independently. A contrastive study of practitioners and learners' responses tested 3 hypotheses about BET by using independent sample t-test. The study presented a set of recommendations based on inferences for effective BET. The recommendations aimed at equipping the learners with written communication skills to meet with the field challenges.

Download Full Thesis
3835.78 KB
S. No. Chapter Title of the Chapters Page Size (KB)
1 0 Contents
145.43 KB
2 1 Introduction 1
481.62 KB
  1.1 Introduction 1
  1.2 The Fundamentals of Communication 1
  1.3 Business Communication 16
  1.4 Business English 24
  1.5 Thesis Statement 34
  1.6 Objectives of the Research 37
  1.7 Delimitation of the Research 38
  1.8 Conclusion 39
3 2 Literature Review 39
710.93 KB
  2.1 Introduction 43
  2.2 ESP 44
  2.3 Communication Skills 66
  2.4 Theories of Communication 92
  2.5 Business English Teaching (BET) 94
  2.6 Conclusion 98
4 3 English in Business Communication 105
445.52 KB
  3.1 Introduction 105
  3.2 Communication in Business Organizations 105
  3.3 The Role of English in Business Communication in Pakistan 118
  3.4 Futuristic Perspective of English in Business Communication 125
  3.5 The Linguistic Dimension of Effective Business Communication 135
  3.6 Conclusion 140
5 4 Background to Business English Teaching (BET) in Pakistan 145
363.72 KB
  4.1 Introduction 146
  4.3 Pakistani English as a non-native variety 118
  4.4 Development of Business English Teaching (BET) 125
  4.5 Curriculum and Teaching Strategies 135
  4.6 Conclusion 140
6 5 Research Design 178
353.09 KB
  5.1 Introduction 178
  5.2 Methodology 179
  5.3 Description of the Research Tools 181
  5.4 Sampling Design 195
  5.5 Field Survey: Planning and Implementation 201
  5.6 Data Analysis Program 206
  5.7 Conclusion 206
7 6 Comprehensive Data Analysis and Interpretation
1041.75 KB
  6.1 Introduction 208
  6.2 Questionnaire 1 209
  6.3 Questionnaire 2 220
  6.4 Questionnaire 3 240
  6.5 Conclusion 266
8 7 Contrastive Study 267
271.93 KB
  7.1 Introduction 267
  7.2 Hypothesis Testing 268
  7.3 Follow up Discussion 284
  7.4 Conclusion 299
9 8 Conclusion and Recommendations 300
163.91 KB
  8.1 Introduction 300
  8.2 Conclusion of the research 300
  8.3 Recommendations 306
10 9 Conclusion 314
263.1 KB
  9.1 Bibliography 317
  9.2 Appendix I 331
  9.3 Appendix II 332
  9.4 Appendix III 336