I= INFORMATION NEEDS AND INFORMATION SEEKING BEHAVIOR OF MEDIA PRACTITIONERS IN KARACHI
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Title of Thesis
INFORMATION NEEDS AND INFORMATION SEEKING BEHAVIOR OF MEDIA PRACTITIONERS IN KARACHI

Author(s)
Munira Nasreen
Institute/University/Department Details
Department of Library and Information Sciences/ University of Karachi
Session
2006
Subject
Library and Information Sciences
Number of Pages
316
Keywords (Extracted from title, table of contents and abstract of thesis)
information needs, information seeking, media practitioners, karachi, radio, television, newspaper, information sources, information channels, news agencies, journalism, journalist

Abstract
This study focuses attention on the information needs and information seeking behavior of the media practitioners (MPs) in Karachi. Information need is felt when an individual comes to know that his knowledge is not enough or is insufficient , When a user recognizes an information need, he consults an information system, library or interpersonal source for satisfaction of his need. These actions constitute his information seeking behavior. Media Practitioners (MPs) are the staff members of mass media i.e. radio, television and newspaper involved in professional activities. Objectives of the study are to explore and understand the nature of information needs of media practitioners in Karachi. A very formatted and empirical effort has been made:

1. to identify various types of information sources in use by the media practitioners in Karachi, 2. to examine how MPs learn to know about the existence of various information sources, 3. to explore the reasons and factors that motivate these media practitioners to seek and consume information. It is also carried out: 4. to find out various sources and information channels used by these media practitioners in Karachi. 5. To find out how these MPs use and disseminate information once they get it, 6. to suggest research based principles for improvement in the quality of acquisition and collection through libraries. Sample consists of 185 MPs selected randomly from four local media houses i.e. radio, television, and newspaper/news agencies. A questionnaire was developed as the instrument for data collection. Data were gathered through structured interview. For analysis of data, sampled participants were grouped into five categories i.e.

1. Complete Sample 2. Media house wise i.e. television, radio and newspapers/news agencies 3. Policy makers, policy executors and workers 4. Participants working in fields, on desks and those who work on both and 5. according to beats.

Results obtained from this study indicate that reports of various organizations, government departments, NGOs and assignment committees, etc are the form of information that are used and sought most often. After the reports come original documents, tables and graphs etc.

Most of the practitioners require selective information rather than exhaustive type. Feature writers, producers of research oriented programs and policy executors look for exhaustive information. For all groups of media practitioners, belonging to any type of mass communication, priority of information is very high.

Internet is the channel, which is being used increasingly by media practitioners; however, practitioners working .in the fields use other library services more than Internet Quite surprisingly, the use of libraries among radio practitioners was found to be particularly low. Use of Internet among newspaper practitioners is high as compared to radio and T.V. practitioners. Majority of the practitioners require reference service but media house libraries seldom provide this service. Newspaper clipping service is also needed by all groups of practitioners. Library and Internet are the channels of information, which are mostly used by all group of practitioners. Most of the practitioners mentioned reading of book reviews published in newspapers to know the existence of an information source. All practitioners read periodicals regularly to keep themselves informed about current affairs and events. They collect information in libraries by asking the librarian or searching the shelves. They also consult colleagues to know whether needed information exists somewhere in some form. Generally, they go to a library, which is nearest to their office or home. Information seeking behavior of the practitioners involved in research based programs was found to be very distinct than others.

Download Full Thesis
6842.49 KB
S. No. Chapter Title of the Chapters Page Size (KB)
1 0 Contents
199.77 KB
2 1 Introduction To The Study 1
114.12 KB
  1.1 Statement Of The Problem 4
  1.2 Objectives 5
  1.3 References 6
3 2 Media In Pakistan : An Overview 7
504.1 KB
  2.1 Pakistan Press: A Brief History 8
  2.2 News Agencies 15
  2.3 Pakistan Broadcasting Corporation 16
  2.4 Radio Pakistan 18
  2.5 Pakistan Television Corporation 24
  2.6 Media Environment In Pakistan 29
  2.7 References 33
4 3 Information : An Overview 34
654.87 KB
  3.1 Nature Of Information 36
  3.2 Role Of Information 42
  3.3 Formats Of Information 45
  3.4 Information Retrieval 47
  3.5 Information And Communication 48
  3.6 Modes Of Communication 50
  3.7 Functions Of Mass Media 52
  3.8 Journalism And Journalist 55
  3.9 References 62
5 4 Information Needs And Information Seeking Behavior 65
990.56 KB
  4.1 User Study 68
  4.2 Information Need 69
6 5 Literature Review 110
1243.03 KB
  5.1 Literature Relevant To Information Needs 111
  5.2 Literature Relevant To Information Seeking Behavior 125
  5.3 Literature Relevant To General Subject 137
  5.4 Review Of Information Seeking Models 142
  5.5 Bibliography 158
7 6 Methodology 163
165.16 KB
8 7 Findings 173
2088.78 KB
  7.1 Complete Sample 174
  7.2 By Media House Wise 192
  7.3 By Policy Maker, Policy Executor, Worker 209
  7.4 By Field, Desk And Both Filed/ Desk Practitioners 227
  7.5 Beat 291
9 8 Discussion, Conclusion And Recommendations 263
629.35 KB
  8.1 Webilography 291
10 9 Bibliography 297
630.03 KB
  9.1 Appendix 312