I= CULTURAL COMMUNICATION AND PROTECTION OF VALUE SYSTEM THROUGH TELEVISION IN PAKISTAN
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Title of Thesis
CULTURAL COMMUNICATION AND PROTECTION OF VALUE SYSTEM THROUGH TELEVISION IN PAKISTAN

Author(s)
Abdul Waheed Rana
Institute/University/Department Details
Taxila Institute of Asian Studies/ Quaid-i-Azam University, Islamabad
Session
2004
Subject
Mass Communication
Number of Pages
293
Keywords (Extracted from title, table of contents and abstract of thesis)
cultural communication, value system, television, pakistan, mass communication, culture, mass media, broadcasting, cultural imperialism, cable tv, viewing index, satellite tv, cable channels

Abstract
No abstract

Download Full Thesis
8083.22 KB
S. No. Chapter Title of the Chapters Page Size (KB)
1 0 Contents
235.74 KB
2 1 Introduction And Methodology 01
375.4 KB
  1.1 Mass Communication And People 2
  1.2 Television In Pakistan 3
  1.3 Rationale Of Research 7
  1.4 Question Addressed Through The Research 9
  1.5 Hypothesis 9
  1.6 Locale Of The Study 9
  1.7 Methodology Of Research 10
3 2 Theoretical Framework 19
1253.58 KB
  2.1 Survey Of Literature 19
  2.2 What Is A Culture? 20
  2.3 Defining Mass Communication 23
  2.4 Interdependence Of Culture And Communication 25
  2.5 Cultural Communication 25
  2.6 Mass Media And Culture - The Relationship 29
  2.7 The Beginning Of Mass Media 30
  2.8 Broadcasting 32
  2.9 History Of Television 34
  2.10 Television Theory: Reading The Text 39
  2.11 The Works Of Raymond Williams On Culture And Television 42
  2.12 Raymond Williams And Television 46
  2.13 Stuart Hall, Mass Communication, Hegemony And Ideology 48
  2.14 Freedom Versus Control 52
  2.15 The Alternative Models 56
  2.16 New Driving Forces: Technology And Money As Big Players 57
  2.17 The Thesis Of Cultural Imperialism 59
  2.18 The Dependency Paradigm 62
4 3 Television - The Regional Background 70
1454.15 KB
  3.1 The World Scenario 70
  3.2 Media Scenario In South Asia 74
  3.3 A Regional View 79
  3.4 Development Of Press And Broadcasting In Pakistan 91
  3.5 Cable TV In Pakistan 112
5 4 Audience Reaction On State Television (PTV) 122
1217.19 KB
  4.1 Availability Of Channels 123
  4.2 The Viewing Index (VI) 123
  4.3 Area Of Performance 125
6 5 Dimensions Of Impact 150
1739 KB
  5.1 Television In Pakistani Society 150
  5.2 Four Ethnographic Case Studies 170
  5.3 Professional View On PTV Programs The Culture Of Modernity 186
7 6 The Arrival Of Satellite TV 214
1130.5 KB
  6.1 Pakistan Enters Satellite Era 215
  6.2 Cable Channels And The English Speaking Aristocracy 221
  6.3 The Birth Of A New Culture 223
  6.4 Satellite Soap Opera 227
  6.5 The Emergence Of A New Language 229
  6.6 The New Fashion Trends 231
  6.7 Children The Victims 235
  6.8 Women In Cable Cage 239
  6.9 Are Audience Conservative? 243
8 7 Summary And Conclusion 252
1004.71 KB
  7.1 Bibliography 268